Research Centre

Kaleido’s new survey-based research delves deep into the world of international travel and connectivity. Our extensive research, conducted in June 2025, spans 20 influential travel markets, capturing the essence of modern travel behaviours and connectivity preferences.

The questionnaire was developed by Kaleido in partnership with industry stakeholders. This deck contains feedback from 15+ questions focused on travel SIM/eSIM usage drivers, travel eSIM preference and average spend, purchase intent by vendor type, and future usage outlook amongst current and non-users. The research provides the latest travel and connectivity outlook from a leisure and business traveller perspective, with a specific focus on preference for travel SIMs, eSIMs, and roaming services.

The survey was completed by over 5,000 respondents from 20 leading travel markets, including:

Australia
Brazil
Canada
China
Denmark

France
Germany
Hong Kong
India
Italy

Korea, Rep.
Malaysia
Netherlands
Norway
Singapore

Spain
Sweden
UAE
UK
US

Readers will receive the following insights:

Rising awareness of travel SIMs/eSIMs and changing user attitudes, including shifting preferences toward travel eSIM adoption.
Breakdown of traveller spending behaviours, including average travel eSIM spend per trip.
Breakdown of traveller data usage behaviour, including average data usage per trip.
Overview of the most common vendor types used for travel eSIM purchases across markets.
Current purchase preferences and distribution channels for travel eSIM providers, indicating popular travel eSIM providers across these markets.
Current payment channels for leisure and business travel connectivity.
Comparative insights into ease of purchase and future intent to use various travel connectivity methods, including roaming, local SIMs and travel SIMs.
Insights on traveller demand for SMS and voice services alongside travel eSIM data services.
Key behavioural trends including post-trip habits such as whether users keep, delete, or reuse their eSIMs.
Understand leisure and business travellers’ preferences and behaviours regarding the use of a single global travel eSIM versus purchasing a new eSIM for each trip.

Access the Report

The report forms part of Kaleido’s Travel eSIM Research Package. This package contains all insights from Kaleido on Travel eSIM, including full survey findings from Kaleido’s annual research, granular competitive intelligence, all market sizing and forecasts, strategic recommendations and impacts of travel eSIM on the wider roaming and eSIM ecosystems respectively.

For more information on accessing this report, research package or becoming a Kaleido member, please email [email protected].

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Contact our Consulting Team for meticulously curated statistics, recommendations, focus market trends, and analyses that will guide your every move. From in-depth country analysis that unveils hidden opportunities, to cutting-edge survey data that captures the pulse of your target market, collaborate with our analysts to develop a roadmap to strategic triumph.

Request your Bespoke Travel Connectivity Market Strategy, Country Analysis & Survey Data consulting with our expert team today and witness your brand’s transformation into an industry innovator.