Research Centre

Kaleido’s latest research delivers a comprehensive analysis of the international travel eSIM market, highlighting key trends, market developments, and traveller adoption and usage patterns.

The study includes valuable feedback from over 5,000 leisure and business travellers in 20 leading outbound and inbound markets, examining travel intentions, connectivity preferences, roaming, Wi-Fi and travel SIM adoption, market drivers, and future outlook.

Conducted in Q2 2025, this survey offers insights into global and regional attitudes toward international travel and roaming in a post-pandemic context. It covers the latest trends in travel and roaming, focusing on leisure and business travel demand, trip timelines, popular destinations, and consumer preferences for roaming and alternative connectivity methods, including Wi-Fi, as well as both physical and digital travel SIMs. The research also explores market drivers and challenges.

The 54-page report features a detailed assessment of travel eSIM players, including a Kaleido Market Segmentation Matrix for 40+ leading travel eSIM providers. Additionally, the survey identifies the most popular travel eSIM services across the 20 surveyed countries.

Kaleido also offers market forecasts for travel eSIM adoption, data usage, pre-departure vs post-arrivals spend, and total retail spend across 117 global, regional and country markets.

Readers will receive the following insights:

International travel and roaming usage outlook and recovery in a post-pandemic world.
Operator survey findings covering travel eSIM adoption, spend and usage versus operator roaming services, in addition to market drivers, payment methods, pricing analysis, service provider usage, purchase channels and preference, alongside the outlook for continued and new usage including the demand for voice and one eSIM-based global services.
Analysis of key market drivers, including silent, occasional and active roaming usage trends, eSIM adoption and growth, increasing awareness of travel eSIMs, pricing analysis, migration of physical to digital travel eSIMs, MNO strategies and attitude towards travel eSIMs.
Market segmentation of 40+ travel eSIM service providers and product assessment to understand market positioning and leadership of key players.

The PDF report provides market data at a global and regional level for the following metrics: 

Travel eSIM adoption, inbound and outbound trip volume
Travel eSIM retail spend, inbound and outbound markets
Travel eSIM retail spend, pre-departure (home) vs post-arrival (destination)
Travel eSIM data traffic, inbound and outbound
Travel eSIM MNO-attributable wholesale roaming revenues

Kaleido members with access to our Roaming Data Hub will receive full metrics, including travel eSIM adoption, retail pricing, data usage, retail spend and wholesale revenue forecasts for 117 global markets, totalling over 750,000 data points. Members will be able to access the research directly through our Member Zone.

For more information on accessing this research, or to become a Kaleido member, please get in touch.

Access the Travel Survey 2025 Reports 

The full survey reports and data Excel provide rich insights into travel and travel connectivity preferences, which will help roaming and connectivity teams align their strategic planning and business initiatives to meet customer demand.