Vendor Hub Roaming Analytics & VAS
Vendors Assessed
November 2020
VENDOR ANALYSIS: roaming analytics & value added service (vas)

Research Highlights:

  • Leading Roaming Analytics & VAS Vendor Analysis
  • Champions & Kaleido Score for Vendors
  • Vendor Strategy & Key Strengths Assessment
  • Partnerships, Clients & Product Offering Evaluation 

Kaleido Intelligence’s Vendor Hub presents the most detailed competitive intelligence available on mobile roaming, providing a full understanding of the market to all roaming vendors and wholesale service providers.

The Roaming Analytics & VAS Vendor Hub report, based on extensive primary and secondary research, enables leading roaming analytics and value added service vendors to be compared equally and on their own merits. 

Kaleido’s approach towards competitive analysis will finally enable all roaming vendors to showcase their strengths on an equal playing field. This will enable MNOs as well as MVNOs to choose a vendor based on their product/service offering strengths as opposed to existing popularity.

Our approach focuses on categorising vendors, examining their strengths and weaknesses, identifying the company’s unique market positioning, problem-solving capabilities, innovation leadership and finally, how the vendor is positioned to meet MNO/MVNO needs and requirements.

Report Deliverables:

  • Strengths of vendor offerings across the roaming analytics and VAS product segment 
  • Product segment analysis covers key roaming portfolio across: 
    • Analytics & Data Management Services 
    • VAS Services 
      • Steering 
      • Welcome SMS 
      • Campaign Management 
      • Anti-Steering Detection 
      • Home Environment Services 
      • Others 
  • Insight into company strategy and key strengths of the company, alongside a focus on product innovation  
  • Key clients and partner evaluation, where applicable. 
  • Scorings for all roaming vendors based on: 
    • Company positioning score: Company positioning, and industry specific performance are measured. 
    • Roaming product leadership score: Competitive benefits analysed specific to the platform. 
    • Quality leadership score: Strength and quality of the service offering as analysed specific to the platform. 
    • Innovation and future prospects score: awarded to each vendor based on key strengths, innovation and future business scope. 
    • Kaleido Score: Overall vendor score specific to the product segment. 

Operators:Use the Vendor Hub reports to get a clear idea of which vendors are delivering leading roaming services best suited to their needs. 

Roaming Vendors & Wholesale Service Providers:The Vendor Hub report from Kaleido highlights the technology leadership of key vendors including individual strengths and weaknesses versus competitors.

Vendors Assessed 

Ailleron Etisalat Carrier Services Tango Telecom
BICS Giesecke & Devrient Tata Communications
Cellusys iBASIS Tayana Software
CITIC Telecom International Mobileum TGS
EDCH Syniverse Vodafone Roaming Services


This research report and access to the vendor hub is available to purchase as a one-off, or through Kaleido membership. Members will be able to access the research directly. 

Vendors and operators can participate in this research by reaching us at

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Report Authors

Michael Everard
Senior Research Consultant
Nitin Bhas
Chief of Strategy & Insights

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