Research Centre

Kaleido’s new survey-based research delves deep into the world of international travel and connectivity. Our extensive research, conducted in June 2025, spans 20 influential travel markets, capturing the essence of modern travel behaviours and connectivity preferences.

The questionnaire was developed by Kaleido in partnership with industry stakeholders. This deck contains feedback from 20+ questions focused on leisure and business connectivity habits, purchase preferences, connectivity usage factors and roaming usage factors, and future outlook.

The research provides the latest connectivity outlook from a leisure and business traveller perspective, with a specific focus on connectivity purchase sales channels, connectivity data purchase volumes, roaming usage drivers and roaming spend per trip abroad.

The survey was completed by over 5,000 respondents from 20 leading travel markets including:

Australia
Brazil
Canada
China
Denmark

France
Germany
Hong Kong
India
Italy

Korea, Rep.
Malaysia
Netherlands
Norway
Singapore

Spain
Sweden
UAE
UK
US

Readers will receive the following insights:

Analysis of travel connectivity preferences for roaming, highlighting both current usage and future plans among leisure and business travellers.
Evaluation of travel connectivity trends, key market drivers and obstacles, and evolving traveller expectations shaping the 2025 connectivity ecosystem.
Breakdown of traveller spending behaviours, including average roaming spend per trip.
Exploring connectivity purchase methods and purchase channels, alongside time of purchase.
Key factors influencing travellers decision to use roaming services and roaming price point sensitivity.

Access the Report

The report forms part of Kaleido’s Travel eSIM Research Package. This package contains all insights from Kaleido on Travel eSIM, including full survey findings from Kaleido’s annual research, granular competitive intelligence, all market sizing and forecasts, strategic recommendations and impacts of travel eSIM on the wider roaming and eSIM ecosystems respectively.

For more information on accessing this report, research package or becoming a Kaleido member, please email [email protected].

Inform Your Strategy Through Kaleido’s Bespoke Consulting Service

Our exclusive Bespoke Travel Connectivity Market Strategy, Country Analysis & Survey Data consultation is your passport to unparalleled success in the ever-evolving world of travel connectivity.

Contact our Consulting Team for meticulously curated statistics, recommendations, focus market trends, and analyses that will guide your every move. From in-depth country analysis that unveils hidden opportunities, to cutting-edge survey data that captures the pulse of your target market, collaborate with our analysts to develop a roadmap to strategic triumph.

Request your Bespoke Travel Connectivity Market Strategy, Country Analysis & Survey Data consulting with our expert team today and witness your brand’s transformation into an industry innovator.