Research Centre

Kaleido’s latest research provides a comprehensive assessment of the travel eSIM market, offering a clear view of consumer adoption, operator sentiment, evolving MNO wholesale strategies, and the long-term impact on roaming revenues.

The study draws on feedback from more than 5,000 leisure and business travellers across 20 leading outbound and inbound markets, alongside extensive MNO survey findings from Q2 2025. Together, these insights cover international travel connectivity behaviour, roaming adoption trends, silent roamer impact, MNO outlook for travel eSIMs and the growth trajectory of travel eSIM solutions.

From a wholesale perspective, the report analyses MNO strategies in detail, including how operators are partnering with travel eSIM providers, redesigning wholesale models, investing in analytics to detect inbound eSIM traffic, and navigating new regulatory and KYC frameworks. It also evaluates how operator attitudes toward travel eSIMs are changing, shifting from defensive positions to proactive strategies aimed at capturing value from silent roamers, wholesale agreements, and new commercial models.

The 37-page report features a dedicated section on market sizing and forecasts, covering adoption scenarios, data traffic, and attributable wholesale trave eSIM roaming revenues across 117 global, regional, and country markets.

Kaleido’s Data Hub complements the analysis with over 750,000 data points, allowing members to track adoption trends and revenue impacts in detail. Kaleido also offers market forecasts for travel eSIM adoption, data usage, pre-departure vs post-arrivals spend, and total retail spend

In summary, readers will receive the following insights:

Findings from Kaleido’s 2025 MNO wholesale survey, examining operator sentiment, the impact of travel eSIMs on silent roamers and roaming services, and wholesale strategies to address new market dynamics.
Evaluation of wholesale market responses, including partnerships with travel eSIM providers, pricing adjustments, analytics investment, and regulatory or KYC considerations.
Travel eSIM market strategies in 2025 and strategic recommendations for MNOs.
An assessment of the global roaming landscape in 2025, including international travel connectivity behaviour, and roaming adoption trends.
Analysis of travel eSIM adoption and market impact, covering consumer awareness, device readiness, activation outlook, and growth across key outbound and inbound markets.

The PDF report provides market data at a global, country and regional level for the following metrics: 

Travel eSIM adoption, inbound and outbound trip volume
Travel eSIM MNO-attributable wholesale roaming revenues

Kaleido members with access to our Roaming Data Hub will receive full metrics for travel eSIM adoption, outbound and inbound trip volumes, and wholesale roaming revenues, including forecasts for 117 global markets, totalling over 750,000 data points. Members will be able to access the research directly through our Member Zone.

For more information on accessing this research, or to become a Kaleido member, please get in touch.

Access the Travel Survey 2025 Reports

The full survey reports and data Excel provide rich insights into travel and travel connectivity preferences which will help roaming and connectivity teams align their strategic planning and business initiatives to meet customer demand.

– The State of International Roaming in 2025
– Travel eSIM Usage & Preferences in 2025
– International Travel Intentions & Outlook 2025

Access the Travel eSIM 2025 Retail Report

This report delivers a comprehensive analysis of the international travel eSIM market, highlighting key trends, market developments, and traveller adoption and usage patterns.

– Travel eSIM: Retail Market Outlook 2025