Helping our clients meet their strategic goals is central to everything we do at Kaleido Intelligence. In this edition of our Employee Spotlight series, we speak with Mina Yazdani, our Customer Success Manager, about her journey into telecoms, the importance of building long-term client relationships, and how she helps translate insights into real-world impact.
Meet Mina Yazdani, Customer Success Manager
Q: Hi Mina! Could you please introduce yourself and your role at Kaleido Intelligence?
As Customer Success Manager, I work closely with our clients to ensure they gain real strategic value from Kaleido’s research. I act as the main point of contact for any questions, new user onboarding and support, and feedback – always aiming to align our deliverables with their goals.
Q: Can you tell us a little bit about your professional journey so far and what led you to telecoms?
I started my professional journey in the fashion industry, coordinating photoshoots, events, and partnerships to enhance visibility and engagement. After lockdown, I moved into telecoms via a role at MEF, where I was lucky enough to travel to set up global telecom community events and build strong client relationships. From there I found my sweet spot in customer success – nurturing meaningful relationships, understanding client needs, and ensuring they gain real value from their investments. Telecoms wasn’t originally on my radar, but once I stepped into this world, I’ve never looked back.
What a Day Looks Like in Customer Success and Why Relationships Matter
Q: Can you describe what a typical day looks like for you as a Customer Success Manager?
No two days are ever quite the same, but most start by reviewing client updates and checking in on key deliverables. From there, I might be leading onboarding calls, gathering feedback, or coordinating with our research and marketing teams on upcoming projects. My goal each day is to ensure our clients feel supported, informed, and confident about the value we’re delivering.
Q: In your view, what is the single biggest thing an organisation can do to improve their customers’ experience?
Listen actively and follow through. It sounds simple, but too often companies assume they know what customers need instead of truly understanding their pain points. Regular engagement, genuine curiosity, and clear communication are powerful. If you show customers that their voice directly shapes your service, that builds real trust.
Helping Clients Turn Insights into Action
Q: How do you build long-term relationships with clients, and can you share a standout example?
It starts with consistency – being present, reliable, and human. I take time to get to know each client beyond their immediate business needs, adapting how I work accordingly. Trust isn’t built in one call, it’s built over time – through listening, delivering, and showing up. I also really value in-person interaction, so I take every opportunity to connect face-to-face when I can.
A recent standout moment was when a long-time client shared that our insights had directly shaped their go-to-market strategy for a new product launch. Knowing that our work helped drive real-world commercial outcomes – not just internal discussion – was incredibly rewarding.
Q: How do you help ensure that our insights translate into real value for customers?
I help by contextualising the research. Clients don’t always have time to dig deep into every detail, so I highlight the findings that are most relevant to their goals and encourage follow-up discussions. I also collect ongoing feedback to ensure what we’re delivering matches their expectations and they have the right material in front of them.
A Closer Look at Kaleido
Q: What is something unique about working at Kaleido?
It’s the combination of neutrality and depth. We’re often at the forefront of industry developments, supporting companies through strategic decisions with unbiased research and data. It’s not always easy – players and complexity are growing – but working collaboratively with clients and colleagues, you learn something new every day.
Q: What have you discovered about Kaleido, that differs from your perception of what our company is about before you began working with us?
Before joining, I already knew Kaleido had a strong reputation for their data and research, but I underestimated how collaborative and people-focused the team is. The level of dedication that goes into understanding client needs and shaping an impartial view of the market and turning that into actionable insight – is incredibly impressive. It’s not just about delivering reports – it’s about being a true strategic partner.
The Industry Trends Our Customers Are Talking About
Q: What industry trends are emerging that your customers are most interested in?
Right now, clients are especially focused on eSIM, private networks, CPaaS evolution, and generative AI – particularly in terms of how they impact customer engagement and operational efficiency.
Ending on a Personal Note
Q: Finally, outside of work, what do you enjoy in your free time?
I’m a big fan of cooking, so you’ll often find me trying out new recipes. I also love traveling, getting to know new cultures, chilling in the sun any chance I get and finding new shows on Netflix to unwind to.
Get in Touch
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