Research Centre

Kaleido’s new survey-based research delves deep into the world of international travel and connectivity. Our extensive research, conducted in June 2024, spans 20 influential travel markets, capturing the essence of modern travel behaviours and connectivity preferences.

The questionnaire was developed by Kaleido in partnership with industry stakeholders and contained 38 questions focused on leisure and business travel intentions, international traveller roaming, alternative travel SIM usage habits, and future outlook. 

The research provides the latest travel and connectivity outlook from a leisure and business traveller perspective, with a specific focus on travel demand, timescales for travel trips, consumer preferences and hurdles, as well as usage and preference for travel SIMs, eSIMs, Wi-Fi and roaming services

The survey was completed by over 5,000 respondents from 20 leading travel markets including:

Australia
Brazil
Canada
China
Denmark

France
Germany
Hong Kong
India
Italy

Korea, Rep.
Malaysia
Netherlands
Norway
Singapore

Spain
Sweden
UAE
UK
US

Readers will receive the following insights: 

A comprehensive understanding of the global travel landscape, with insights into leisure and business travel intentions and preferences for 2024 and beyond. 
Travel connectivity preferences for roaming, highlighting current and future plan; for both leisure and business travellers. 
Travel connectivity trends, sector drivers and barriers, and expectations shaping the connectivity landscape in 2024. 
Breakdown of traveller spending behaviours, including average roaming and travel eSIM spend per trip. 
Mobile roaming and eSIM usage trends, including average roaming and travel eSIM usage per trip. 
Increasing awareness of travel SIMs and evolving attitudes towards travel eSIMs. 
Current purchase channels for procuring travel eSIMs and preferences for future purchases. 
Current purchase preferences for travel eSIM providers, indicating popular travel SIM providers across these markets. 
Current payment channels for leisure and business travel connectivity. 
Future likelihood and current ease of purchase for travel connectivity methods, including roaming, travel SIMs, and Wi-Fi. 

Access the Report:

Our exclusive Bespoke Travel Connectivity Market Strategy, Country Analysis & Survey Data consultation is your passport to unparalleled success in the ever-evolving world of travel connectivity. 

Contact our Consulting Team for meticulously curated statistics, recommendations, focus market trends, and analyses that will guide your every move. From in-depth country analysis that unveils hidden opportunities, to cutting-edge survey data that captures the pulse of your target market, collaborate with our analysts to develop a roadmap to strategic triumph. 

Request your Bespoke Travel Connectivity Market Strategy, Country Analysis & Survey Data consulting with our expert team today and witness your brand’s transformation into an industry innovator.

Access All Kaleido Travel eSIM Insights:

The report forms part of Kaleido’s TRAVEL ESIM RESEARCH PACKAGE.

The package contains all insights from Kaleido on Travel eSIM, including full survey findings from Kaleido’s annual research, granular competitive intelligence, all market sizing and forecasts, strategic recommendations and impacts of travel eSIM on the wider roaming and eSIM ecosystems respectively. Full details can be found here. 

For more information on accessing this research, or to become a Kaleido member, please get in touch..