Research Centre

Kaleido’s latest research delivers a comprehensive analysis of the international travel eSIM market, highlighting key trends, market developments, and traveller adoption and usage patterns.

The study includes valuable feedback from over 5,000 leisure and business travellers in 20 leading outbound and inbound markets, examining travel intentions, connectivity preferences, roaming, Wi-Fi and travel SIM adoption, market drivers, and future outlook.

Conducted in Q2 2024, this survey offers insights into global and regional attitudes toward international travel and roaming in a post-pandemic context. It covers the latest trends in travel and roaming, focusing on leisure and business travel demand, trip timelines, popular destinations, and consumer preferences for roaming and alternative connectivity methods, including Wi-Fi, as well as both physical and digital travel SIMs. The research also explores market drivers and challenges.

The 58-page report features a detailed assessment of travel eSIM players, including a Kaleido Market Segmentation Matrix for 30 leading travel eSIM providers. Additionally, the survey identifies the most popular travel SIM services across the 20 surveyed countries. Kaleido also evaluates 15 travel eSIM enablers (MVNEs), positioning them in the Kaleido Competitor Grid as Champions, High Flyers, and On the Radar vendors.

Kaleido also offers market forecasts for travel eSIM adoption, usage and retail spend across global regions and 60+ country markets.

In summary, readers will receive the following insights: 

International travel and roaming usage outlook and recovery in a post-pandemic world. 
Operator survey findings covering travel eSIM adoption, spend and usage versus operator roaming services, in addition to market drivers, payment methods, pricing analysis, service provider usage, purchase channels and preference, alongside the outlook for continued and new usage. 
Analysis of key market drivers, including roaming and eSIM usage trends, increasing awareness of travel SIMs, pricing analysis, migration of physical to digital travel SIMs, MNO strategies and attitude towards travel eSIMs. 
Market segmentation of 30 travel eSIM service providers and product assessment. 
Competitive analysis and positioning of 15 leading travel eSIM enablers (MVNEs). 
Market forecasts for travel eSIMs, retail pricing, data usage, retail spend and wholesale revenues across 60+ global regions and country markets.

The PDF report provides market data at a global, country and regional level for the following metrics: 

Travel eSIM adoption, inbound and outbound trip volume 
Travel eSIM retail spend, inbound and outbound 
Travel eSIM wholesale roaming revenues 
Travel eSIM data traffic, inbound and outbound 

Kaleido members with access to our Roaming Data Hub will receive full metrics, including forecasts for 60+ global markets, totalling over 100,000 data points. Members will be able to access the research directly through our Member Zone.

Access All Kaleido Travel eSIM Insights

The report forms part of Kaleido’s TRAVEL ESIM RESEARCH PACKAGE.

The package contains all insights from Kaleido on Travel eSIM, including full survey findings from Kaleido’s annual research, granular competitive intelligence, all market sizing and forecasts, strategic recommendations and impacts of travel eSIM on the wider roaming and eSIM ecosystems respectively. Full details can be found here. 

For more information on accessing this research, or to become a Kaleido member, please get in touch.